/ Researches / The Model Shopper: Insights on Americans’ Attire & Beauty Purchases, 2017 | Field Agent
The Model Shopper: Insights on Americans’ Attire & Beauty Purchases, 2017 | Field Agent
Fashion has always been a hotbed for innovation and today, tech is transforming fashion at a faster pace than ever. In the same context, Americans become more likely to shop online for clothing, footwear & cosmetics. So, whether you’re a business professional in such industries in the US, or simply someone trying to come to grips with today’s US fashion shoppers, you need to dive into the trends reshaping how Americans shop for attire, footwear and cosmetics:
Shopping for Attire/Apparel Online in the US
In general, most of US online shoppers purchase clothing from mass merchandisers with a rate of 58%. Women are more likely to do so than men (60% vs. 54%).
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