Guides
The Perfect Welcome Email | Keap
The welcome email is a powerful way to turn your new email subscribers to customers. A study conducted by Experian Marketing Services revealed that welcome emails are four times more likely to be opened and five times more likely to be clicked than other promotional emails. The best welcome emails result from a combination of …
Researches
B2C Content Marketing 2018: Benchmarks, Budgets and Trends in North America | CMI & MarketingProfs
86% of B2C marketers in North America indicated that their organizations already use content marketing. 55% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 49% outsource content creation activities (e.g., writing, design and video production). Read more about the state of B2C content marketing in North America in …
Guides
Infographic: 10 Things Every Effective Welcome Email Need | Campaign Monitor
Everybody knows how important it is to make a good first impression. This principle holds true not only in face-to-face contacts but in email interactions as well. So, the automated welcome email is one of the most important tools in your email marketing toolbox. Get a head start on the future of email marketing and …