/ Researches / B2C Content Marketing 2018: Benchmarks, Budgets and Trends in North America | CMI & MarketingProfs
B2C Content Marketing 2018: Benchmarks, Budgets and Trends in North America | CMI & MarketingProfs
Content Marketing|North America
86% of B2C marketers in North America indicated that their organizations already use content marketing. 55% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 49% outsource content creation activities (e.g., writing, design and video production).
6 in 10 of B2C marketers reported that their organizations are extremely/very committed to content marketing.
28% reported their organization’s overall content marketing approach is extremely/very successful.
Content Marketing Strategy & Technologies:
Only 38% of respondents said their organizations have a documented content marketing strategy, compared to 36% have a non-documented content marketing strategy.
Analytics tools (85%) and email-focused marketing technology (78%) are the most used digital technologies for managing content marketing efforts.
Content Creation & Distribution:
96% use social media posts for content marketing purposes.
Facebook (97%), Twitter (84%), LinkedIn (69%) are the most used social media platforms for the same purposes.
86% use email for content marketing purposes; automated confirmation emails (e.g. welcome emails) is the type of email they use most often (58%).
43% of B2C marketers measure the return on investment (ROI) of its organizations content marketing efforts.
Graphs Show the Most Effective Types of Content in North America in 2018
Data were driven from 195 marketers who indicated their organization is for-profit in North America, primarily selling products/services to consumers (B2C) or to both businesses and consumers (B2B and B2C), with the percentage of B2C business exceeding 50%. The survey was conducted during June and July 2017.
Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.