MarketingProfs participated with Content Marketing Institute to release the first of its kind report on agency content marketing worldwide. The report explains how marketers use content marketing to promote their agencies, whether agencies practice the content marketing practices they preach or not, and how effective are they at using content marketing.
Data as driven from a sample of 1,947 recipients from around the globe—representing a full range of industries, functional areas, and company sizes. The survey was conducted during June and July 2018.
This report focuses on the findings from the 320 respondents who indicated their organization is a for-profit agency and they are directly involved with or oversee content marketing within their agency. The majority of agency respondents are based in North America (76%), followed by Europe (10%), Asia (5%), and Other (9%).
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