Digital Marketing Researches & Reports

Amazon Consumer Survey 2017 | CPC Strategy

E-Commerce & Retail | Global

Amazon is considered as the queen of online retail, besides it is also the largest Internet-based retailer in the world by total sales and market capitalization, as 33.8% of retail visits on Amazon website during Nov & Dec 2016 were on Amazon.

To gain more insights into shoppers behavior on Amazon check the survey results:

  • 48.5% of the survey respondents use Amazon “occasionally” or “frequently” for trying new products or brands, while 20.5% prefer to stick with familiar ones.
  • Women are more likely to discover new products or brands on Amazon than men (24.37% vs. 22%).
  • 66.6% of the survey respondents didn’t make any purchases on Amazon during Black Friday.
  • About half the respondents (53.5%) of Amazon shoppers are sometimes or frequently compare Amazon prices elsewhere.
  • Desktop computer or laptop is the main device for 37.7% of respondents when buying something on Amazon.
  • Young ages between 25-34 were most likely to use their mobile phone to make a purchase.
  • Price (23.1%) & shipping (19.8%) are the most important factors in buying decision from Amazon.
Amazon Consumer Survey 2017 | CPC Strategy 1 | Digital Marketing Community

A Graph Shows the Frequency of Using Amazon for Discovering New Products or Brands in 2017


Data were driven from 1500 Amazon shoppers.

CPC Strategy

As a premier Google Partner agency, CPC Strategy specializes in implementing performance growth on shopping channels that directly impact a retailer’s digital bottom line. Named one of the “Best Places to work in San Diego” by the San Diego Business Journal, one of Inc.’s “5000 Fast Growing Private Companies”, and one of the “Top Places to Work in San Diego” by the San Diego Union-Tribune, CPC Strategy is growing fast and always interested in talking with talented people who want to be a part of their team.

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