/ Researches / American Digital Media Consumers, 2017 | PayPal
American Digital Media Consumers, 2017 | PayPal
Consumer Behavior|Middle East
Digital media consumers are growing rapidly thanks to the rapid development of communication technology. Check out the highlights below to examine how people consume digital media across 2 media segments:
58% of US consumers are more likely to watch movie/TV content on mobile devices.
55% of US viewers prefer Netflix’s wide catalog of content, followed by Amazon Prime Video with only 14%.
75% of video content viewers in the US pay for streaming channels versus 41% who purchase downloads.
80% of US females prefer watching drama and 74% of males prefer comedy content.
48% of Americans most often pirate video movies after it left the theaters, but before it is available to watch at home legally.
“Easy to use” was the overwhelming reason US respondents cited for their preferred payment method across movie/TV downloads (81%) and streams (77%).
86% of US music consumers are listening to it on smartphones.
70% of older listeners download music, compared to 60% of Millennials do so.
Apple iTunes is the most preferred music platforms among 30% of US music consumers, followed by Pandora (23%) and Spotify (13%).
56% of US music listeners are more likely to prefer owning only digital content as opposed to a mix of physical and digital.
“Easy to use” also was the overwhelming reason US respondents cited for their preferred payment method across music downloads and streams (76% & 81%).
A Graph Shows The Most Movie Genres Watched by US Viewers.
Data were driven from 10,000 consumers across 10 markets.
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