Digital Marketing Researches & Reports

APAC Travel Report, 2018 | Comscore

E-Commerce & Retail | Asia Pacific

Do you know how frequently do consumers in Asia Pacific visit travel sites? How long do the visits last? and Where do heavy users of travel services go online? All these questions and more have been answered in the Comscore’s travel report that focuses on the behavioural patterns of consumers who visit travel sites online in the APAC region.

A Snapshot of the Travel Behaviour of the APAC Consumers :

  • In Feb. 2018, a total of 275 million individuals in China accessed a travel site or app which is more than the rest of the APAC countries combined.
  • Mobile-only consumers are more likely than others to access travel sites.
  • In India, online heavy users represent 20% of the online travel audience but 79% of the total time spent on the sites.
The Total Digital Population Vs. Travel Sites Audiences in APAC, 2018

A Figure Shows the Total Digital Population Vs. Travel Sites Audiences in APAC, 2018

Content of the “APAC Travel Report, 2018“:

  • Introduction.
  • How consumers access travel sites.
  • Composition of the travel industry’s online footprint.
  • The profile of travel website visitors.
  • Information-gathering behaviour.
  • Seasonality of online travel agents visits.
  • Heavy users of online travel websites.

Number of Pages:

  • 10 Pages


  • Free


All data in this report comes from the comScore audience measurement tools. comScore limited the analysis to individuals with age 18 and above in the following countries: Australia, China, India, Indonesia, Japan, Malaysia, and Vietnam.

Comscore Inc.

Market Research

Comscore is a trusted partner for planning, transacting, monitoring and evaluating media across platforms. Comscore is a powerful third-party source for reliable measurement of cross-platform audiences thanks to the used transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership.Comscore helps the world’s leading businesses to make decisions with confidence by understanding consumer behavior across platforms and solving the most complex challenges in the media ecosystem.


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