Digital Marketing Researches & Reports

B2B Content Marketing 2019: Benchmarks, Budgets, and Trends | CMI & MarketingProfs

Content Marketing | North America

Content Marketing Institute participated with MarketingProfs to produced its ninth annual content marketing survey in participation with MarketingProfs. This report surveyed about over 770 B2B marketers in North America to investigate how content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about.

Key Findings of the B2B Content Marketing 2019:

  • 70% of North American B2C marketers surveyed said their organization’s content marketing is much/somewhat more successful compared with one year ago.
  • 93% of the most successful B2B content marketers indicated that their organization is extremely/very committed to content marketing.
  • B2B content marketers nurture their audiences primarily via email/email campings and educational content.
  • Three-quarters of B2B content marketers said they’ve used or developed long-form content in the last 12 months.
Most Used Types of Content be North American B2B Marketers 2019

A Figure Shows the Most Used Types of Content be North American B2B Marketers

The Content of”B2B Content Marketing 2019” Report:

  • Welcome
  • Key Findings
  • Top-performing B2B Content Marketers at-a-glance
  • Overall Success
  • Maturity
  • Commitment
  • Strategy
  • Opinions About Content Marketing
  • Technology Use & Proficiency
  • Audience Research & Nurturing
  • Content Creation & Distribution
  • Budgets & Spending
  • Goals & Metrics
  • Content Marketing Issues of Importance
  • 7 Characteristics of Top-performing B2B Content Marketers
  • Methodology
  • About

Number of Pages:

  • 44 Pages


  • Free


Data is based on a total of 1,947 recipients from around the globe; representing a full range of industries, functional areas, and company sizes. The survey was conducted during June and July 2018.

This report focuses on the findings from the 771 North American respondents who indicated their organization is for-profit, primarily selling products/services to consumers (B2C) or to both businesses and consumers (B2B and B2C), with the percentage of B2C business exceeding 50%.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.


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