Digital Marketing Researches & Reports

Building a Digital Middle East, Q4 2016 | Accenture

Digital Marketing | Middle East

Digital has a key role to play in addressing some of the most pressing challenges facing the middle east region—from food security and water wastage to ensuring security in countries.
As countries across the region develop and roll-out ever broader digital strategies,  the following 5 trends will play a vital role in unleashing innovation and realizing the rewards on offer:

  1. Intelligent automation: 45% of Middle East executives strongly agree that automation, driven by artificial intelligence, will be embedded in every aspect of their businesses within five years.
  2. Liquid Workforce: 40 % of jobs in Middle Eastern companies are expected to have a digital component by 2019.
  3. Platform Economy: Over 50% of executives intend to pursue growth initiatives with new partners.
  4. Predictable Disruption: Leading enterprises and governments are making big investments in digital platforms.
  5. Digital Trust: 85% of Middle East companies experience at least twice as many privacy and/or security breaches than they did just two years ago.
Building a Digital Middle East 2016 Accenture

A Graph Shows The Percentage of Companies With a Digital Component.


Founded in 1989, Accenture is a global management consulting and professional services firm that provides a broad range of services and solutions in strategy, consulting, digital, technology and operations. With approximately 442,000 people serving clients in over 120 countries, Accenture works at the intersection of business and technology to drive innovation that improves the way the world works and lives.Accenture also is a partner with more than three-quarters of the Fortune Global 500. Accenture has expertise across more than 40 industries and all business functions; delivering transformational outcomes for a demanding new digital world.

    Subscribe for our newsletter!