Digital Marketing Researches & Reports

Consumer Survey on Cybersecurity and Digital Trust: England Report, 2017 | Accenture

Cybersecurity | UK

How concerned are consumers in the UK about cybersecurity and privacy risks in terms of healthcare data? Do they believe companies and the government are doing enough to protect their personal healthcare information? Do they feel they are in control of their digital healthcare data secure? And what does it take to win their trust? All these are questions reflects the key findings revealed in the Accenture Consulting study. So, let’s take a sneak peek at the top line findings:

  • English consumers are more likely to trust their physicians (84%), labs (80%), and hospitals (79%) more than trust the government or tech companies (59%) to keep their digital healthcare data secure.
  • 69% of English consumers have at least some confidence in the digital data security measures taken by their providers, compared to 46% data security measures taken by their health App/device companies.
  • 82% of English consumers have experienced a breach of their digital healthcare data, with 70% of them had some type of medical information breached.
  • Among those who have experienced a breach, 95% indicated that the company holding their data took some action.
  • 68% of those who experienced a breach indicated that the breach was handled very or somewhat well.
Survey on Cybersecurity & Digital Trust | Digital Healthcare Data Security

A Graph Shows the Confidence Degree in Security Measures to Protect Privacy and Security of Health Data in the UK – 2017


Data were driven from 7,580 consumers, ages 18+ across seven countries: Australia (1,000), Brazil (1,000), England (1,000), Norway (800), Saudi Arabia (850), Singapore (930) and the United States (2,000). The seven-country survey was conducted between November 2016 and January 2017. (The US survey was conducted online between and November 15-28, 2016)


Founded in 1989, Accenture is a global management consulting and professional services firm that provides a broad range of services and solutions in strategy, consulting, digital, technology and operations. With approximately 442,000 people serving clients in over 120 countries, Accenture works at the intersection of business and technology to drive innovation that improves the way the world works and lives.Accenture also is a partner with more than three-quarters of the Fortune Global 500. Accenture has expertise across more than 40 industries and all business functions; delivering transformational outcomes for a demanding new digital world.


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