Digital Marketing Researches & Reports

Content Marketing in the UK 2017: Benchmarks, Budgets, and Trends | CMI

Content Marketing | UK

In the 7th annual content marketing survey, you’ll find that 87% of UK marketers surveyed use content marketing.

Read the below and gain insights into the UK content marketing strategy, factors influence its success, types of prioritizing its’ activities, marketers’ attitudes about content creation:

  • 74% of UK marketers surveyed have small content marketing teams serving the entire organization.
  • 47% of UK marketers surveyed have experienced management changes that have had a positive impact on the organization’s content marketing.
  • Content creation (85%), strategy (72%) and spending more time in content marketing (57%) are the top factors contributed in increasing the success of UK marketers over the last year.
  • 88% of UK marketers agreed that content marketing is an important component of their organization’s marketing program.
  • 79% reported that their strategy includes a plan to operate content marketing as an ongoing business process, not simply a campaign.
  • 40% said that their strategy is extremely or very effective at helping their organization achieve its current content marketing goals.
  • Keyword research (61%) website analysis (58%) and social listening (54%) are the top techniques UK marketers use to learn about the target audience for purposes of creating the right messages.
Content Marketing in the UK 2017 | CM

The Chart Shows the UK Management Changes Impacting Content Marketing Figure


Data were driven from 2,562 recipients around the globe; representing a full range of industries, functional areas, and company sizes during July and August 2016.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.


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