Digital Marketing Researches & Reports

Consumer Survey on Cybersecurity and Digital Trust: US Report, 2017 | Accenture

Cybersecurity | USA

How concerned are consumers in the US about cybersecurity and privacy risks in terms of healthcare data? Do they believe companies and the government are doing enough to protect their personal healthcare information? Do they feel they are in control of their digital healthcare data secure? And what does it take to win their trust? All these are questions reflects the key findings revealed in the Accenture Consulting study. So, let’s take a sneak peek at the top line findings:

  • In general, consumers in the US trust their physicians, pharmacies, hospitals they visit or health insurance company more than the government to keep their digital healthcare data secure.
  • The majority of US consumers are very or somewhat confident in the digital data security measures taken by their providers (80%) and their health insurance companies (79%).
  • More than a quarter of consumers in the US (26%) claimed that they’ve experienced a breach of their digital healthcare data (9% have experienced it 1 time, 8% two times, and 9% 3-9 times).
  • 74% of those who experienced a breach had some type of medical information breached and 49% had some type of personal information breached.
  • 76% of those who felt the breach managed to handle the issue very or somewhat well.
Survey on Cybersecurity & Digital Trust | Digital Healthcare Data Security

A Graph Shows the Degree of Trust in Organizations to Keep Digital Healthcare Data Secure in the US – 2017


Data were driven from 7,580 consumers, ages 18+ across seven countries: Australia (1,000), Brazil (1,000), England (1,000), Norway (800), Saudi Arabia (850), Singapore (930) and the United States (2,000). The seven-country survey was conducted between November 2016 and January 2017. (The US survey was conducted online between and November 15-28, 2016)


Founded in 1989, Accenture is a global management consulting and professional services firm that provides a broad range of services and solutions in strategy, consulting, digital, technology and operations. With approximately 442,000 people serving clients in over 120 countries, Accenture works at the intersection of business and technology to drive innovation that improves the way the world works and lives.Accenture also is a partner with more than three-quarters of the Fortune Global 500. Accenture has expertise across more than 40 industries and all business functions; delivering transformational outcomes for a demanding new digital world.


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