Digital Marketing Researches & Reports

The Journey to Digital Trust – Fall 2018 | PwC

Cybersecurity | Global

If the lifeblood of the digital economy is data, its heart is the digital trust which simply means the level of confidence in people, processes, and technology to build a secure digital world. But in order to build digital trust, companies executives need to find new mechanisms to address emerging threats to data, security, and privacy.

So, how are companies doing when it comes to creating this trust? PwC surveyed 3,000 businesses worldwide to assess the current state of business’ relationship to trust and learn more about their readiness to address cybersecurity, privacy and data ethics.

A Top-line Snapshot Into the Journey to Digital Trust – Fall 2018:

  • 91% of enterprise-wide digital transformation include security and/or privacy personnel as stakeholders.
  • 53% include proactive management of cyber and privacy risks by design in the project plan and budget “fully from the start”.
  • Only 34% of respondents said their company has an employee security awareness training program.
The percentage of medium and large firms asserting risks are managed ‘fully from the start’ varies by sector - The Journey to Digital Trust - Fall 2018 - PwC

The Percentage of Medium and Large Firms Asserting Risks Are Managed ‘fully From the Start’ Varies by Sector

Content of “The Journey to Digital Trust – Fall 2018” Report:

  • Introducing Digital Trust Insights
  • Tomorrow’s transformation starts with people
  • Evolving processes into new trust mechanisms
  • Accelerating controls for emerging technology

Number of Pages:

  • 16 Pages


  • Free


Data in this report is based on a survey of 3,000 business leaders in 81 territories.


Market Research

PwC is one of the leading professional services networks in the world with offices in 158 countries and more than 250,000 people. PwC helps organizations and individuals create the value they’re looking for and achieve the goals they're seeking, by delivering quality in assurance, tax and advisory services.At the end of 2018, PwC firms provided services to more than 429 of the Global Fortune 500 companies besides more than 100,000 entrepreneurial and private businesses achieving gross revenue by US$41.3 billion, up 7% on the previous year.

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