Muslim Friendly Tourism: The Digital Imperative | COMCEC
Digital Marketing | Global
The global tourism industry is one of the most affected industries with the growing sophistication of digitally driven marketing and with ever-evolving must-to-adopt innovative marketing strategies are being employed to engage global travelers.
Both Destination Management Organizations (DMOs) and tourism industry players have to be highly active in attracting Muslim travelers through the use of digital tools including the web, mobile apps, and social media.
In fact, today’s Muslim travelers are using digital tools the most when researching and planning their upcoming trips.
A Figure Shows The Muslim Friendly Tourism Trip Planning.
COMCEC
The Standing Committee for Economic and Commercial Cooperation of the Organization of the Islamic Cooperation (COMCEC) is one of four standing committees of the Organization of Islamic Cooperation (OIC). It was established in 1981 at the Third Islamic Summit Conference held in Mecca/Ta'if and serves as a multilateral economic and commercial cooperation forum in the Islamic world. The committee convenes annually at ministerial level in İstanbul under the Chairmanship of the President of the Republic of Turkey. The organization defines its scope of cooperation by trade, transport, agriculture, tourism, poverty alleviation, and financial as well as private sector cooperation.
