Despite current global economic growth, expansion and opportunity, millennials and generation Z are expressing uneasiness and pessimism about their careers, their lives and the world around them, In order to keep the millennial generation analytically meaningful, and to begin looking at what might be unique about the next cohort, The millennial generation includes some of …
Awareness has always been challenging to measure, but with rapid changes in how consumers are finding brands both online and via traditional channels, predicting and qualifying awareness gets more difficult still. Brand discovery remains to be one of the strongest processes among most of the companies, individuals, and organizations as it prevents them from falling …
Payment has evolved from the physical exchange of notes and coins, to writing checks, to transferring payment card details over the phone or the Internet. This evolution has involved a shift from the physical transference of tangible tokens of value to an exchange of information between parties. The emergence of e-commerce has further digitized the …
Social media is connecting individuals all over the world, where the power of interaction and information sharing has shifted from companies to consumers. A social media influencer is a user who has established credibility in a specific industry, has access to a huge audience and can persuade others to act based on their recommendations. An …
Blockchain can be thought of as an overarching concept that includes many different technologies and applications. Blockchain is a digitized decentralized ledger to allow record keeping of all peer-peer transactions without the need for a centralized authority. The blockchain concept can be compared to the Internet which similarly has a variety of underlying technologies and …
Internet users are moving from being more of a passive audience to active producers, contributing directly to the discussion and even posting content to their social media accounts. The shift from traditional to digital media is much discussed but rarely quantified. In this report, GlobalWebIndex offers a unique perspective on day-to-day media consumption behaviors by …
Cybercriminals don’t stalk only the big companies, on the contrary, the smaller companies are softer targets and easier to penetrate. And, because a network breach can be so devastating to a business, every business should take proactive measures to protect its network and devices. The word cybersecurity is now a part of the daily news …
Generation Z – those born after 1995 – have been born into a divisive world with a strong external presence weighing them down. Many of Generation Z are still young teenagers, with the oldest of the cohort entering the workforce. The impact of social media on their lives has transformed how they communicate, their desires …
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