Digital Marketing Researches & Reports

Ready for a Record-Breaking Ramadan in MENA? 2017 | Criteo

Consumer Behavior | Middle East

There are 1.6 billion people celebrates Ramadan or 23% of the world’s population, the middle east is home to 1/5 of the world’s Muslim population or 317 million people. To determine the sales benchmark in Ramadan by analyzing a million transactions from over 100 retail and travel advertisers based in the United Arab Emirates, Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, and Saudi Arabia across desktop, smartphones, and tablets – mobile sales include sales on mobile websites and apps-.

Check the effect of Ramadan on retail sales is, and what are the peak sales times during the holy month:

  • +51% of the retail sales increased during Ramadan in 2016.
  • Sales start picking up a couple of weeks before Ramadan, although the main sales peaks occur during, Website traffic, too, shows an increase 2 weeks before Ramadan.
  • +27% travel bookings increase during Ramadan in 2016 in the two weeks after Ramadan.
  • Post-Eid travel shopping and bookings start as soon as week 2 of Ramadan.
  • Up to +17% share of mobile among retail sales in the weeks leading up to Ramadan.
  • Up to +27% share of mobile among travel bookings during and after Eid al-Fitr.
  • The share of mobile sales may be slightly higher than usual during Ramadan, but it pales compared with the weeks leading up to Ramadan — as early as 2 weeks before.
  • More than a third — 36% of retail sales and 35% of travel bookings — happened between 9 pm and 5 am over the Ramadan period.
  • 43% of mobile buyers actually used multiple mobile devices to browse prior to purchase.
51% Sales Increase during Ramadan in 2016

                51% of Sales Increase During Ramadan in 2016


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