/ Researches / Ready for a Record-Breaking Ramadan in MENA? 2017 | Criteo
Ready for a Record-Breaking Ramadan in MENA? 2017 | Criteo
Consumer Behavior|Middle East
There are 1.6 billion people celebrates Ramadan or 23% of the world’s population, the middle east is home to 1/5 of the world’s Muslim population or 317 million people. To determine the sales benchmark in Ramadan by analyzing a million transactions from over 100 retail and travel advertisers based in the United Arab Emirates, Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, and Saudi Arabia across desktop, smartphones, and tablets – mobile sales include sales on mobile websites and apps-.
Check the effect of Ramadan on retail sales is, and what are the peak sales times during the holy month:
+51% of the retail sales increased during Ramadan in 2016.
Sales start picking up a couple of weeks before Ramadan, although the main sales peaks occur during, Website traffic, too, shows an increase 2 weeks before Ramadan.
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