/ Researches / The State of Performance Marketing 2017 | AdRoll
The State of Performance Marketing 2017 | AdRoll
Digital Marketing|Asia Pacific
Marketing Industry professionals have intensified their interest in marketing measurement, in order to better evaluate their efforts and optimize their decision-making process and coordinate various channels and technologies in unison to achieve their goals, While the majority of marketers currently rely on first- or last-click models.
The below rates via respondents performance of over 1,300 marketers from North America and Europe, including 350 marketers across Australia, New Zealand, and Singapore help to understand how they’re advertising to each stage of the marketing funnel:
30% of Australian marketers reported spending the majority of their budget on measurement alone.
AdRoll a Platform that makes any display, social, and email advertising work together to drive more revenue, with fewer efforts. It’s built on powerful technology that completes the view of the customer and automates marketing. leading to smarter decisions and accelerated business growth with the perfect blend of ease and insights, it’s never been easier to attract new audiences and get more customers shopping.