The State of Performance Marketing 2017 | AdRoll

RESEARCH

The State of Performance Marketing 2017 | AdRoll

Digital Marketing | Asia Pacific

Marketing Industry professionals have intensified their interest in marketing measurement, in order to better evaluate their efforts and optimize their decision-making process and coordinate various channels and technologies in unison to achieve their goals, While the majority of marketers currently rely on first- or last-click models.

The below rates via respondents performance of over 1,300 marketers from North America and Europe, including 350 marketers across Australia, New Zealand, and Singapore help to understand how they’re advertising to each stage of the marketing funnel:

  • 30% of Australian marketers reported spending the majority of their budget on measurement alone.
  • over 80% of marketers state that programmatic advertising results in a greater ROI than traditional media buying.
  • over 30% are currently investing more than 50% of their budget in programmatic initiatives alone.
  • Over 40% spend over half of their marketing budget on digital marketing.

Performance Marketing in APAC:

  • 32% across APAC spending over 50% of their budget on programmatic.
  • Under 35% of Australian marketers spend the majority of their budget on search marketing efforts.
  • 82% of APAC marketers report that programmatic advertising results in greater ROI than traditional media buying.
  • 99% of APAC marketers are familiar with paid social advertising.
  • The average APAC marketer is spending between 25% and 50% of their online advertising budget on retargeting.
  • 77% of APAC marketers are currently planning to increase their mobile retargeting on mobile.
  • 83% of marketers plan to increase their mobile retargeting.

PERCENTAGE OF MARKETERS WHO EXPECT THEIR PROGRAMMATIC BUDGET ALLOCATION TO INCREASE IN 2017

AdRoll

AdRoll a Platform that makes any display, social, and email advertising work together to drive more revenue, with fewer efforts. It’s built on powerful technology that completes the view of the customer and automates marketing. leading to smarter decisions and accelerated business growth with the perfect blend of ease and insights, it’s never been easier to attract new audiences and get more customers shopping.
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