/ Researches / The Digital Shopper: Insights Into Today’s Most Connected Customers, 2018 | Field Agent
The Digital Shopper: Insights Into Today’s Most Connected Customers, 2018 | Field Agent
“Digital Shoppers” are the most connected type of shoppers who purchase “everyday” items like groceries and household consumables online. Such kind of shoppers relies on e-commerce to satisfy many of their daily needs.
Take a sneak peek at the top line findings of the digital shoppers in the US and some other countries:
An Overview of the US Digital Shoppers Attitudes
All US digital shoppers buy groceries and household consumables (HG) online, 90% of them also shop for apparel online.
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