/ Researches / The State of Content Marketing, 2019 | Zazzle Media
The State of Content Marketing, 2019 | Zazzle Media
Content marketing is creating content that delivers what users want to read, learn about, watch or experience. From the perspective of business, content is important information presented on a website, in an application or by means of other available channels of digital presentation, which have the mission of communicating. All technology tools available are worthless without a content marketing strategy at the center. One of the most important questions for any marketer is how to recognize if content marketing is really working for them. Therefore, it is extremely important to define how to measure content marketing and which actions should be done to create an effective content marketing strategy, the first thing in creating content marketing strategy is defining the organizations/brands goals.
Zazzle Media is an award-winning digital content marketing agency that takes a data-informed and content led approach. In simple terms, Zazzle Media connect their clients with targeted audiences of value via search, social and influencer channels. Working from their Peterborough offices Zazzle Media provide measurable digital marketing solutions that really do work. With case studies from both large corporate clients and regional SMEs, they are set up and resourced to provide a personal yet professional service.