Do you know how much are marketing departments in the US spending on marketing training—and what do they get out of it?
A recent study conducted by CXL revealed that the average company spends $994 per employee on training each year, with 61.9% spend $500 or less and nearly 1 in 5 spends nothing at all. Larger organizations tend to spend on training much more than small businesses and medium-sized companies.
Compare to 2018, only 6.1% of surveyed businesses in the US are reducing their upskilling budget, while 46.3% are increasing their upskilling budget in 2019.
Data in this report is based on a survey of 462 marketing leaders—CMOs, VPs of marketing, marketing directors. Most respondents had operations that centered on online activity—agencies, e-commerce companies, and SaaS businesses.