The U.S. Digital Marketing Training Insights in 2019 | CXL Study

Digital Marketing Researches & Reports

The State of Marketing Training in 2019 | CXL

Digital Marketing | USA

Do you know how much are marketing departments in the US spending on marketing training—and what do they get out of it?

A recent study conducted by CXL revealed that the average company spends $994 per employee on training each year, with 61.9% spend $500 or less and nearly 1 in 5 spends nothing at all. Larger organizations tend to spend on training much more than small businesses and medium-sized companies.

Compare to 2018, only 6.1% of surveyed businesses in the US are reducing their upskilling budget, while 46.3% are increasing their upskilling budget in 2019.

The State of Marketing Training in 2019 | A Figure Shows the Annual Training budgets per Marketing Employee in the US in 2019

A Figure Shows the Annual Training budgets per Marketing Employee in the US in 2019

The Content of “The State of Marketing Training in 2019” Report:

  • The State of Marketing Training
  • 7 things we learned: The big takeaways
  • Everything else they told us: The full results
  • Who we surveyed

Number of Pages:

  • 31 Pages.

Pricing:

  • Free.

Methodology:

Data in this report is based on a survey of 462 marketing leaders—CMOs, VPs of marketing, marketing directors. Most respondents had operations that centered on online activity—agencies, e-commerce companies, and SaaS businesses.

CXL

Founded in 2011, CXL Institute is a leading training provider on all things data-driven marketing, conversion optimization, and analytics. CXL has over forty courses – so it’s highly likely that it can teach marketers the skills they need right now.CXL also runs the world’s most popular optimization blog, train marketing teams at CXL Institute, and offer managed CRO services for mid-market to enterprise companies.
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