Digital Marketing Researches & Reports

The State of Mobile 2019 | App Annie

Digital Marketing | Global

2018 was the biggest year for mobile yet, with 194 billion mobile downloads worldwide in 2018 and a global app downloads exceeded $194 billion in 2018, up 35% from 2016.

App Annie, the leading global provider for mobile data and analytics, has released its annual “The State of Mobile in 2019 report” — the most comprehensive guide for businesses looking to capitalize on mobile transformation.

The report identifies key indicators behind the booming mobile economy and explores the market trends businesses need to watch in 2019. Besides tips and trends about the top apps and companies across markets and categories, how mobile has transformed the retail industry, how mobile became the leading gaming platform, how mobile advertising is on the rise and leading growth in digital ads, and much more.

The Top Countries by App Store Consumer Spend in 2018 - The State of Mobile Market in 2019

A Figure Shows the Top Countries by App Store Consumer Spend

The Content of “The State of Mobile 2019” Report:

  • Macro Trends
  • Gaming
  • Retail
  • Restaurant & Food Delivery
  • Banking & Finance
  • Video Streaming
  • Social Networking & Messaging
  • Travel
  • Other Industries Embracing Mobile Disruption
  • Mobile Marketing
  • 2019 Predictions
  • Ranking Tables — Top Companies & Apps
  • Ranking Tables — Top Countries & Categories
  • Further Reading on the Mobile Market

Number of Pages:

  • 160 Pages


  • Free


Check the App Annie 2019 State of Mobile Report Methodology from here.

App Annie

App Annie is a privately held global company of more than 300+ employees headquartered in San Francisco with offices in Amsterdam, Beijing, Hong Kong, London, Moscow, New York, Seoul, Shanghai, and Tokyo. The company is backed by leading venture investors including eVentures, Greycroft Partners, IDG Capital Partners, Infinity Venture Partners, Institutional Venture Partners and Sequoia Capital with $94 million raised to-date. App Annie is a decision­-making platform for the mobile app economy. App Annie combines the analytics of one’s own apps with a granular understanding of the competition and market to provide a unique 360­-degree view of one’s mobile business.


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