Digital Marketing Researches & Reports

The State of the Amazon Marketplace 2016 | Feedvisor

E-Commerce & Retail | Global

In 1994 Amazon was Launched, but nowadays Amazon is used by millions of sellers around the world. Around 50% of Amazon sellers are small sellers or sole traders, making under $100,000 annually.

A survey of more than 1500 Amazon sellers outlines their selling habits, where they sell, how much profit they make, their expansion plans, and the software they use and more.

  • 25% of sellers, make more than half a million per year, and a minor percentage of sellers surveyed (over 2%) gain over $10 million per year in revenue on the Amazon marketplace.
  • 73% of Amazon sellers are selling on eBay too and 27% of sellers intending to sell on platform, followed by Shopify (26%) then Rakuten (25%).
  • In the breakdown of categories sold on Amazon, home and family life categories came out on top of the list– home & kitchen (16%), and toys & games (11%).
  • 61% of Amazon sellers worry that Amazon will take away their seller privileges and suspend their stores. While 44% of the sellers worry that Amazon will start selling their items and therefore detract from their potential revenue.
  • 74% of sellers who promote their products use Amazon sponsored products, while 26% of sellers use Adwords and/or search marketing.
The State of the Amazon Marketplace 2016-Web Retailer

A Graph Shows The Platforms That Sellers Sell Products On beside Amazon.


Founded in 2011, Feedvisor is a leading algorithmic pricing and revenue intelligence platform for online retailers. Feedvisor clarifies complicated market dynamics into moments of insight and action that enable marketplace sellers’ and brands’ competitive advantage.Feedvisor helps retailers leverage data intelligence and automated action in a platform of unparalleled depth and scope in order to drive their success at every e-commerce touchpoint. The company is the pioneer of Algo-Commerce – the discipline of using Big Data and Machine Learning Algorithms to make business-critical decisions for online retailers.

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