/ Researches / The State of the Blocked Web in 2017 | PageFair
The State of the Blocked Web in 2017 | PageFair
Ad-blocking is motivated primarily by user experience issues (page speed, data usage) rather than by consumer ad-aversion, and avoidance is the core issue for most ad-blockers, ad-block usage is now mainstream across all ages, ad-block users prefer standard display ads.
The only solution to ad-block is fixing the problems that led people to block ads in the first place, check the below findings which include the results, about ad-block users:
In December 2016 there were over 600 million devices running ad-block software globally.
11% of the global internet population is blocking ads on the web.
Ad-block usage grew 30% globally in 2016.
Most ad-blocker usage is on laptops (68%) and desktop computers (51%).
Mobile ad-block usage grew by 108 million to reach 380 million devices.
Desktop ad-block usage grew by 34 million to reach 236 million devices.
40% installed ad-block on laptops, 15% on mobile.
Ad-blocking skews much more heavily male (58%) than female (42%).
94% of global mobile ad-block usage is in Asia-Pacific, while 68% of desktop ad-block usage is in North America and Europe.
74% of American ad-block users say they leave sites with ad Block walls.
47% of smartphone owners prefer to block all ads completely on their mobile device.
A Graph Shows The Percentage of Users That Leaves Websites When They Found an AdBlock Wall.
Data were driven from a sample of over 350,000 internet users aged 16-64.
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