UX (user experience design) is simply defined as the process of improving customer satisfaction & loyalty by enhancing the usability, ease of use & pleasure in the interaction between the customer and the product. But there is a confusion between the 2 missions of UX and market research job.
Discover the key insights into how organizations are approaching user experience and conducting user research:
- The majority of user research is conducting during the design or prototyping phase (76%) and before beginning any design or development (72%).
- These survey results are used to understand customer needs and attitudes (87%) and test prototypes or wireframes (72%).
- The majority of respondents are strongly agreed with that user research improves the quality of products/services and is essential in making their decisions.
- 70% of user research is been doing on websites, 54% is on prototypes and 50% is on competitors.
- 40% of companies surveyed have no fixed budget for user research.
- Usability testing (79%), surveys (65%) & interviews (59%) are the top methodologies companies invest in.
- Companies use blogs (73%), online guides (72%) and webinars (57%) for improving their user experience knowledge.
- Artificial intelligence & multi-device interaction will be the most important online trends affecting user experience in the next 5 years.
A Graph Shows Who Agree or Not With The Mentioned Statements.
Data were driven from 2,238 professionals across a wide variety of industries. 57% of the participants are from the United States.