Companies spend thousands of rupees in their marketing campaigns and the end results are still unsatisfactory. Do you know the reason behind it?! The reason is The Landing Page… Whether you use tools such as Unbounce, Landingi, Leadpages or any other one, the results will be the same till you don’t find the problems and …
For now, the undisputed king of online retail stands atop every other e-commerce platform, leaving everyone else to fight over the scraps left in its shadow. If you’re doing e-commerce, you’re probably selling on Amazon (or you’re in one of the few niches that haven’t been absorbed into its market-distorting gravitational field). Today, Amazon is …
A well-structured eCommerce website is key to influencing new and existing customers to purchase from your store. Nevertheless, some businesses fail to build an eCommerce website that can transform their visitors into customers. A case study by Deloitte states that, out of 2,000 online customers, roughly 54% relinquish their shopping carts. But why so? Let’s …
Voice search has developed into a dependable and effective way for users to communicate with search engines thanks to developments in natural language processing and machine learning. Users can now speak their questions aloud and get prompt answers from search engines rather than typing them in. This convenience has fundamentally changed how consumers look for …
Successfully managing an online store entails more than merely having a digital existence. It necessitates employing effective strategies and tactics to win the trust of potential customers and ensure a satisfactory shopping experience that would lead to returning customers and positive reviews. Here are 15 tips for effectively managing your online store. The Top Tips …
“One dirty fish spoils the whole pond”… This phrase is so apt for SEO as you might be doing all of the right things to improve rankings but a single small mistake can hold you back. But don’t fret! Just select the right SEO tool and know exactly where you are lacking and what you …
Web design is evolving quickly, introducing innovations to maintain contemporary aesthetics and functionality. Fast loading times, the responsiveness on mobile devices, user-friendly navigation, and data security – these will never go out of style. However, some website components are bound to change; they were popular last year but are now outdated. In order to make …
In order to reach your customers, you need to be on their radar. This can be achieved through search engine optimization (SEO), which involves creating high-quality content that people will find useful and appealing and optimizing it for specific keywords related to your industry. However, since the digital world is developing at a fast pace, …
Have you heard of the famous saying, “Change is the only constant”? This is perhaps something that is in sync with the concept of marketing and communication. The global marketing industry is ever-changing, with significant advancements and smart technologies such as chatbots and smart speakers making their presence felt with each passing day. From video …
What predictive analytics is and how it can improve your marketing performance? In this article, we will discuss one of the main trends in AI marketing.
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