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Common Marketing Mistakes Made By Businesses

Digital Marketing | Jul 16, 2019

Mistakes are not always as bad as they seem; they offer the chance to learn, grow, and adapt from scenarios that didn’t turn out as planned. They can, however, be quite costly to businesses and sometimes it is better to learn from others’ mistakes and avoid repeating them yourself.

Common Digital Marketing Mistakes Made By Businesses

Common Digital Marketing Mistakes Made by Businesses

When it comes to digital marketing, here are some common mistakes made on a day-to-day basis:

Not Having a Company Blog

There are huge benefits to having a blog, and not having one can be a huge disadvantage to businesses. A blog adds fresh and regular content to a website that keeps the audience engaged. It gives users a reason to revisit time and time again, hoping to learn something new.

Not online that, a website’s blog helps improve SEO. Detailed and relevant content containing keywords will improve ranking and visibility on Google making businesses more accessible to clients online.

Not Considering Multiple Devices

Many businesses focus solely on the design and user experience of their website and completely forget to check how they appear on mobile and tablet devices. Just because a website works smoothly on a desktop does not mean it translates well onto smaller screens.

As the use of remote devices continues to grow, customers are more likely to gain first impressions of a company through a smartphone over a computer, so it is best to improve design across all possible avenues. You could easily miss out on customers simply by not making your website mobile-friendly.

Not Taking Advantage of Social Media

Not using social media is a silly mistake to make in this day and age as it is one of the easiest and least expensive ways to communicate to clients and build a community around a business. Although some social media platforms may not suit certain industries, there are plenty of options to choose from and should be taken advantage of. Creating engaging and eye-catching content on social media is a great way to spread the word.

Not Using SEO Tools Correctly

The principles of Search Engine Optimization are easy to understand, but that does not necessarily translate into good practice. Many companies overlook the importance of SEO tools such as keywords and metadata which can be detrimental to growth online.

Sometimes this area is best left to the professionals who specialize in digital marketing strategies that help promote a business. Opt for agencies that focus on a particular industry as they will already have a clear understanding of the target audience. Just Legal Marketing, for example, specifically improve SEO and generate more leads for law firms and will have great knowledge on industry specifics.

Not Using Email Newsletters

Email subscriptions are a great way to engage with existing clients and should be used on a regular basis. Online programs can provide templates and guides to help generate professional newsletters and bulletins. It’s a great way to keep in contact with consumers and build a loyal following. Email notifications about sales and special offers will always generate more business.

John Hayden


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