No matter what industry you’re in, the basic rule of logo design is to keep it as simple as possible. The reason behind this is obvious: A simple logo is a lot easier to remember and recall.
But creating a simple yet effective logo is still a challenging task. Apart from simplicity, you should also consider other elements such as the uniqueness of the brand, visual appeal, colors, and many other factors.
Fortunately, you don’t have to spend years in design to make a killer logo. In this post, we’ll talk about powerful tips on how to create one:
Let’s delve deeper into each step…
A visual double entendre is a technique where images are wrapped in one to create a clever interpretation of a concept or an idea.
Logo designs that utilize this technique comes off as unique and memorable. Most people would prefer if you play a little mind game, and will most likely appreciate your design because of it.
Your logo is what will distinguish your brand from your competitors, so you must pick one that will stand out from the rest. However, this is something that a lot of brands tend to struggle with.
So, you must make something that you think is different from everything that’s already out there.
Although it’s highly unlikely that you can come up with something completely original, that should be one of your goals.
Creating a unique design is all about designing something that’s completely out of the box. While it might be tempting to just use a basic icon that doesn’t stand out, you have to think innovatively.
Related Guide: How to Create Great Visual Experiences Anywhere
Rather than going with the flow, and going for a design that’s completely cliche, you should strive for something memorable.
When designing logos, you need to think about whether your design is generic or not. You should also think about whether it will make an impression on your audience.
Keep in mind that your first idea will be likely your most generic idea. So, try coming up with rough sketches before deciding what ideas you want to pursue.
When creating a logo, you don’t necessarily have to be the best illustrator or typographer out there. Although of course, if you feel that you’ve got the skills, the better.
According to Sytian Productions, a top web designer in the Philippines, “If you think that there’s a lot of elements for users’ eyes to focus on, then it would be much harder for them to understand your design. Incorporating a lot of flashy elements in a logo’s design could be distracting, taking away the objective and purpose of the logo itself.”
As we mentioned earlier, simple yet powerful logos are the ones that truly stand out. So, always come up with creative ways of how you could take a step further and turn a dull-looking logo into a distinct brand.
It’s a bit difficult to not go with the current trend, but chances are, most of these trends tend to get overused.
Go for something timeless, instead. Not only do overused trends result in generic, dull-looking logos, but they could also get outdated pretty quickly.
One of the most important things that you have to take into consideration when it comes to logo design is the color palette.
This decision isn’t entirely superficial. Colors carry a lot of meanings, communicates an idea, and invokes emotions.
Whether you use a single color or a number of them, your color choice will affect the overall feel of your business. That’s why it’s something that you shouldn’t take lightly, especially when you’re in the final stages of the design process.
Colors tend to have a strong effect on one’s feelings and emotions as well. So, your choice of color should depend on what target audience you might have.
Also, take into consideration the age, cultural aspects, and gender of your ideal market ‒ along with your artistic creativity ‒ and you have an excellent color palette for your logo.
Here are some of the best logo design apps in the market that you can use whether you are new to graphic design or would just want to create something as soon as possible:
To create a killer logo design, you must know your brand from the inside and out. Ideally, your logo should be unique and has a simple design that will convey your brand message clearly. It should be versatile and scalable as well.
Using fonts and colors should be specific and based on the personality of your brand. With that being said, a lot of businesses need a lot of graphic work more than their logo.
While the logo is both powerful and central, it’s only a single piece. There are a lot of crucial elements in your brand design, that’s why you might need to work with a designer to ensure that all critical elements are in place.