Best Digital Marketing Blog

The Power of Push Notifications: Maximizing User Engagement and Retention

Digital Marketing | Jun 25, 2023

Retaining existing customers is a top priority for businesses as acquiring new ones demands considerable time, effort, and expenses. It is more effective to engage with loyal clients than to focus solely on acquiring new prospects.

Often, customers stop using services not because of substandard work quality but due to other reasons. While acquiring new users remains a popular topic of discussion, retaining them is just as crucial. For app success, having loyal customers is key as users who try it once and leave do not provide any value.

According to statistics, 70% of people consider push notifications useful. Push alerts are an ideal tool for developing an effective retention plan. Using push notifications facilitates personalized and efficient interactions with customers.

Why Use Push Notifications?

These brief messages or alerts that appear on a mobile or desktop device convey business offers or messages. To receive them, you must either have the respective companies’ apps installed or have opted-in. Compared to emails, push notifications have a higher click-through rate since they aren’t filtered as spam or ignored in your inbox.

In addition, the conversion rates from push notifications are high because they are created to increase user engagement. Users have control over which brands or apps they receive notifications from, indicating their interest in being targeted effectively.

Push notifications are a valuable tool to capture high-quality leads who are genuinely interested in your brand. For instance, if a user is looking for a cleaner app, you may use push notifications to offer them a discount.

Through timely updates and clear calls to action prompting a user to get a phone cleaner, these notifications increase the likelihood of website visits and subsequent return traffic. Compared to promotional ads or newsletters, crafting push notification content is relatively easy and saves time.

For instance, the creators of the CleanUp app use smart marketing techniques to retain their clients. If you want to engage with your users at the right moment and elicit immediate responses, push notifications are the ideal solution. However, you should offer something they might be interested in. For instance, if they are looking for a cleaner, they are more likely to click on your push notification in case you promote such a product.

Traffic Boost

If you have noticed a decline in web traffic to your site, it is imperative that you take action to rectify the situation. One strategy worth considering is targeting your current customer base via push notifications. If you entice them with something enticing, like an exciting update or special offer, they will be more likely to visit your site once again. Besides, you should remember that Tuesday has the highest push reaction rate.

Push Notifications: Engage & Retain Users in 2023 | DMC


If your website’s ad revenue and page traffic are critical, push notifications can be an effective tool for maintaining a consistent flow of visitors. Moreover, you can also capitalize on your website’s traffic and increase your revenue through monetization.

Call to Action

Push notifications can be utilized to encourage client action, such as prompting them about a special sale, reminding them to complete their cart purchases, or notifying them of website or app updates. By utilizing this feature, you can urge your users to take specific actions. Furthermore, push notifications are highly customizable, making them versatile and adaptable to your needs and specific applications.

The Most Efficient Strategies to Use

To maximize the impact of your push notifications, it’s essential to craft content that is both persuasive and concise. Your message should grab the reader’s attention with a compelling hook and call to action. It should also be straightforward and immediately comprehensible, catering to your target audience. If necessary, you can create a sense of urgency that motivates people to act swiftly.


Incorporate visual components such as logos, captivating images, and emojis into your notifications to bolster brand recognition and imbue your messages with a friendly tone. Specifically target individuals who have already subscribed to your email updates and newsletters, leading them to a push notification opt-in portal.

Additionally, consider supplying a direct link to your push notification opt-in page on your social media profiles, enabling interested individuals to quickly and easily sign up for your notifications.

Push Notifications: Engage & Retain Users in 2023 | DMC


In testing various methods and content for push notifications, determine which type yields the most effective Click-Through Rates. CTR is obtained by dividing the number of clicks an advertisement receives by the number of times it’s displayed or shown (impressions). For instance, an ad that garnered 10 clicks and 100 impressions will have a CTR of 10%.

Push notifications ought to be sent at the opportune moment with the right message that precisely conveys your content’s emotion and nature. Avoid dispatching broad notifications to users. Personalize your notifications to provide an extra push to your audience.


To ensure user consent and avoid intrusion, grant the option to opt-in and opt out of push notifications. Tailor the opt-in message to suit their preferences. Additionally, automate your push notifications to schedule timely releases. Refrain from over-sending notifications, as it can result in users muting or disabling them.

Push notifications can effectively remind your app users about your offerings. However, improper implementation may cause annoyance and invasion of privacy. But don’t give up on push notifications altogether. Instead, strive to be innovative in your approach.

Incorporating innovative push notifications into your marketing strategy has proven to be successful for numerous businesses. By sending well-crafted and timely messages to individuals who have already displayed interest in your enterprise, you can effectively employ push notifications as a valuable marketing tool.


Subscribe for our newsletter!