Retaining existing customers is a top priority for businesses as acquiring new ones demands considerable time, effort, and expenses. It is more effective to engage with loyal clients than to focus solely on acquiring new prospects. Often, customers stop using services not because of substandard work quality but due to other reasons. While acquiring new …
Effectively marketing a law firm online requires multiple factors, including a powerful website, well-maintained social media profiles, and effective advertising. Increasingly, clients are finding law firms that they trust through the use of search engines. Most firms see the value of digital marketing strategies and the opportunities it provides in terms of strengthening their firm. …
Dads of both younger and older children in the US represent an audience that marketers can tap across a blend of digital touch points, given their broad media consumption. They are also an excellent target across emerging technologies as they tend to adopt more quickly than the general population. They are active media consumers, leveraging …