Digital Marketing Researches & Reports

Law Firm Digital Marketing Survey 2018 | Legal Marketing Association

Digital Marketing | USA

Effectively marketing a law firm online requires multiple factors, including a powerful website, well-maintained social media profiles, and effective advertising. Increasingly, clients are finding law firms that they trust through the use of search engines. Most firms see the value of digital marketing strategies and the opportunities it provides in terms of strengthening their firm. Adoption and implementation of digital marketing strategies within a law firm have its challenges and barriers also.

The Key Findings of The “Law Firm Digital Marketing Survey 2018” Report:

  • Convincing firm leadership to try new tactics is ranked as the top challenge of implementing digital marketing strategies in law firms with a rate of 57%.
  • Linked-in is ranked as the most social media platform that law firms find it valuable with a rate of 75%.
  • Improving brand awareness and enhancing thought leadership are the main benefits of implementing digital marketing strategies in law firms with a rate of 70%.
  • Email marketing is the most used digital marketing strategy that law firms deploy with a rate of 85%.
  • Increase in engagement is the most used metric in measuring success digital marketing strategies with a rate of 68%.
  • 50% of surveyed law firms are optimizing some keywords but not the entire site as a search engine optimization effort.
  • 34% of surveyed law firms have more than 1 employee dedicated to digital marketing.
Digital Marketing Strategies that Law Firms Employ 2018

A Graph Shows The Most Used Digital Marketing Strategies That Law Firms Are Using, 2018.

The Content of The”Law Firm Digital Marketing Survey 2018” Report:

  • Introduction.
  • Methodology and demographics.
  • Opportunities.
  • Challenges.
  • Social media platforms.
  • Staff and training.
  • Digital marketing strategies.
  • Optimization and paid promotion.
  • Effectiveness of digital channels.
  • What’s working.
  • Keeping up with the competition.
  • Conclusion.

Number of Pages:

  • 19 Pages.


  • Free.


Data is based on 190 responses from firms that ranged in size from small boutique firms to large, global law firms. About a quarter of responding firms have a single location, while nearly half have between two and ten offices. Nearly a quarter of respondents have between 11 and 25 locations. The largest concentration of firms are headquartered in New York, but there was participation from firms across the United States.

Legal Marketing Association

Founded in 1985, LMA is the universal voice of the legal marketing profession, a forum that brings together CMOs and entry-level specialists from firms of all sizes, consultants and vendors, lawyers, marketers from other professions and marketing students to share their collective knowledge. More than 90 percent of the largest 200 U.S. law firms employ an LMA member. Members at every stage in their career development benefit from LMA participation because the association's broad array of programs and services can be tailored to their specific needs. Legal Marketing Association operates a trade group that specializes in connecting legal, vendor and consulting specialists in marketing.

    Subscribe for our newsletter!