Obviously, the COVID-19 pandemic has taught us that change is inevitable. COVID-19 has changed the way most organizations do business. Regardless of the industry, you’re working in, you will notice the change. However, as much as things have changed, much remains the same. After all, marketers must keep marketing. Without further ado, let’s go through …
There are some things that are more valuable than context to marketers, which are understanding how the brands fit into the specific context of your target audience, your industry, and any given situation holds the key to success. That consider being the main reason why marketers’ jobs are difficult at the moment. Marketers have been …
Effectively marketing a law firm online requires multiple factors, including a powerful website, well-maintained social media profiles, and effective advertising. Increasingly, clients are finding law firms that they trust through the use of search engines. Most firms see the value of digital marketing strategies and the opportunities it provides in terms of strengthening their firm. …
There are a set of challenges that digital B2B or B2C marketers are facing. These challenges will change from brand to brand and person to person but undoubtedly exist within every organization. Customers nowadays are not just consumers they are also creators, developing content and ideas and encountering challenges. Creativity in marketing requires working with …
The success in turning ordinary internet users into online shoppers, that is because digital marketers can select which group of people to target with their ads based on users’ interests and their demographic data. Customer acquisition management can be considered the connection between advertising and customer relationship management to acquire new customers. Take a glance …
Some of the marketing challenges that real estate agents and property managers face are universal. One of the challenges with real estate marketing is that consumers usually have to see products, the building, home, space and apartment in person before deeply engaging. Although it may seem like real estate marketing requires a scientific degree of some …
Content marketing has made a name for itself over the past few years as an effective method of brand promotion and lead generation. One element of this new form of marketing still plagues many manufacturing marketers it is how to successfully calculate their content marketing ROI. The ROI of content can’t be determined without a …
Inbound marketing is the primary marketing approach for the majority of businesses worldwide. It is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. Marketers today are investing more in video channels, social networks such as Instagram, and messaging …