There are a set of challenges that digital B2B or B2C marketers are facing. These challenges will change from brand to brand and person to person but undoubtedly exist within every organization. Customers nowadays are not just consumers they are also creators, developing content and ideas and encountering challenges. Creativity in marketing requires working with customers right from the start to weave their experiences with marketers efforts to expand their company’s reach.
Take a glance at the top marketing challenges from the UK marketer’s point of view, 2019:
- The Difficulty of getting the holistic view of customers across all interactions is ranked as the top challenge that faces surveyed UK marketers at a rate of 44%.
- The difficulty of tracking marketing effectiveness and media spend is ranked as the second top marketing challenge by surveyed marketers at a rate of 41%.
- Ensuring consistent experience throughout the customer lifecycle comes at next as a marketing challenge that surveyed UK marketers indicated about it at a rate of 40%.
- Lack of internal resources also listed by surveyed UK marketers as a marketing challenge at a rate of 38%.
A Graph Shows The Top Three Marketing-Related Challenges UK, 2019.