Tag: Digital Marketers

Pinterest Academy, a new e-learning platform was launched on Tuesday by the world’s catalog of ideas to help new businesses on the platform get started. Via the new academy, businesses will be able to discover the benefits of all ad products Pinterest has to offer, take advantage of the platform’s advanced targeting among several other …

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get …

Email has become so much more than just another way to advertise your brand. It’s a way to make real connections with those who are truly interested in your business too. Email marketing provides a reliable form of communication between brands and customers. Email marketing campaigns are essential elements of any marketing strategy. They communicate …

Personalized advertising requires marketers to look at each consumer individually, and determine the right message to present. This level of personalization is accomplished through programmatic buying, which is a fully automated approach to media acquisition. Retailers can create a specific audience of shoppers who have abandoned their carts and target them with content such as …

Finally, the 10th annual ANA Digital & Social Media Conference is about to happen—it will feature top CMOs and key leaders who will cover important topics such as Artificial Intelligence (AI), influencer marketing, social media, content marketing, voice, chatbots, measurement, and much more! The 2019 Digital & Social Media Conference has become the annual “go-to” …

As a marketer, it can be difficult to find the time and mental energy to keep track of all the birthdays, anniversaries, and other special occasions in your life. As a result, we often wind up overlooking such events until the last moment as we’re inundated with work tasks that are essential for satisfying the …

There’s no doubt about it: we’re living in a visual era and humans are visual creatures. Sometimes a picture really is worth a thousand words. Up to 855 of human’s perception, learning, activities, and cognition are mediated through vision. Humans process visuals 60,000 times faster than text. Blog posts with images see 650% higher engagement …

The increasing number of cyberattacks isn’t just affecting general users and businesses, but also digital marketers helping businesses market their products and services. Cyberattacks can actually impact digital marketers and the campaigns they manage in more ways than you think. An attack that creates negative headlines, for instance, can wipe out years of content marketing …