Digital Marketing News

Pinterest Launches Pinterest Academy for Marketers and Businesses

Pinterest Academy, a new e-learning platform was launched on Tuesday by the world’s catalog of ideas to help new businesses on the platform get started. Via the new academy, businesses will be able to discover the benefits of all ad products Pinterest has to offer, take advantage of the platform’s advanced targeting among several other unique features and opportunities available.

Pinterest Academy, a new e-learning platform was launched on Tuesday by Pinterest to help new businesses on the platform get started.

As Pinterest has become a bigger consideration for many businesses looking to maximize their social presence, and reach engaged shoppers online. Businesses in the US, UK, Canada, Germany, France and Australia will have access to half of the courses, with more courses soon to be added later this October. Moreover, Pinterest says said access to all the courses will be available later this month.

Pinterest has made 9 courses available to begin with:

  • Pinterest Narrative
  • Creative Inspiration
  • Targeting and Buying
  • Creative Strategy
  • Creative Objectives
  • Setting up a Pinterest Business Account
  • Planning and Strategizing a campaign
  • Building and launching a campaign
  • Managing and measuring a campaign.

The courses are designed to help you learn how to use Pinterest Business for your business and your clients. Each of the nine courses according to the company takes around 2-5 minutes to complete. Also, that means is that it is possible to complete the entire curriculum within one hour. It is, however, not compulsory to complete or take all courses; so you can choose those that are relevant to you.

The courses are well-presented, though they are targeted more towards mobile usage, so there’s quite a lot of blank space when viewing on desktop. But, of course, the information is just as relevant, and it can help you to build a more effective Pin presence, or to get a better understanding of each element.

“Pinterest Academy is a series of fun, smart online courses you can access from anywhere on any device. Go through them at your own pace, learning how to connect with your audience on Pinterest. You’ll get information on how to design Pins, inspire visual discovery and incorporate Pinterest best practices”

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