Pinterest announced on Monday it would soon be releasing Shop the Look ads in a new collections format for mobile. The ads will roll out in the U.S. over the coming months. The company is also redesigning the layout for Business Profiles on its platform and extending its Catalogs and Shopping Ads to more countries.
“Businesses can seamlessly turn their product feed into inspiring, actionable Pinterest ads” as stated in Monday’s announcement.
Pinterest is expanding its shoppable post format into paid ads, enabling businesses to showcase multiple, buyable items within each Pin.
“It’s the easiest way for retailers to feature multiple products in a single ad. So Pinners can discover great products in the context of a Pin’s image and click to checkout on the retailer’s site.”
Pinterest is also refreshing its Business Profile design, aiming to bring a brand’s “Pins and products front and center.” Businesses can now customize their profile cover with a video or image, and the platform has added a dedicated Shop tab so that users can browse products directly from Business Profile pages.
With Catalogues businesses can upload their full catalogue to the social network and turn their products into shoppable Product Pins, which can now become useful Pinterest ads. Pinterest is partnering on this with retailers like Leroy Merlin, ManoMano and Maisons du Monde.
“As people around the world use Pinterest for shopping inspiration, we’ll continue making updates to help Pinners discover the right Pin to shop at the right time, while giving businesses the tools to reach people while they’re in a planning mindset.”