Digital Marketing Guides & Strategies

Why the Best PR and Marketing Execs Depend on Mention | Mention

Public relations (PR)

It is important when managing a brand online to know how to deal with crises. Between planning the next campaign and dealing with a PR crisis, you need to measure results along with progress. Not to mention finding influencers to work with and staying on top of market trends.

There’s no shame in asking for help, therefore, this guide shows why the best PR and marketing execs depend on Mention.

Grow Your Online Presence:

Based on the PR and marketing execs dependence on Mention guide, in order to grow your online presence, it is important to listen to all conversations directly about or surrounding your brand. You need to join in besides reminding your customers that you’re real people behind your company’s logo. Yes, this is doable without leaving the app.

We can see that PR and marketing execs say that Mention was really helpful for them.

  • “We were able to engage with potential customers on 10x more sources (blogs, forums, social media, etc.) than we did with other media monitoring tools.” – Azendoo
  • “Mention has helped us ramp up our social media presence exponentially. We’ve seen huge follower growth on our Twitter, Facebook, and LinkedIn.” – Como
  • ‘When we had a popular Dribbble post talking about design last week, it was so easy for me to look through, identify, and engage with people referencing our post, adding counter-points and posting graphics that related to us. It’s proved the easiest way to connect our startup with everyone who’s talking about it.” – Intercom

Learn About Your Customers:

Because marketing becomes more personal, you need all the customer insights you can get. In order to position your brand, you have to know your customers’ pain points along with desires.

In light of that, here is what PR and marketing execs say:

Why the Best PR and Marketing Execs Depend on Mention | DMC

Perform Market Research:

This one is important, as you need to stand out from the crowd, in order to do that you must first learn about it. Make sure to listen to your customers’ conversations about your industry and competitors.

Also, make sure to keep up with marketing trends and hot topics with Mention’s listening tool.

We can see that PR and marketing execs are happy with Mention:

  • “We use Mention to conduct market research. We have alerts set up to track our competitors and what people are saying about us in our market. It’s become part of our daily routine
    to check and optimize our alerts.” – Azendoo

The Table of Content of “Why the Best PR and Marketing Execs Depend on Mention” Guide:

  • Introduction
  • Monitor campaigns
  • Find and track PR opportunities
  • Report results
  • Get full media coverage
  • Monitor competitors
  • Research influencers
  • Perform market research
  • Grow your online presence
  • Learn about your customers

Number of Pages:

  • 13 pages


  • Free


Mention enables brands and agencies to leverage social media monitoring and social media in order to increase brand awareness. By tracking a brand, competitor, or industry topic - the platform allows customers to compare and analyze online conversations, as well as create content based on important social and web insights.Mention's on a mission to help companies make smarter business decisions based on relevant social insights.Mention was created for one simple reason: to help brands and businesses easily manage their online presence. It was through a spark of innovation and market demand that eFounders decided to build Mention in 2011.

Benefits of Using Mention :

  • Monitor online media: Social media monitoring is surely a crucial part of your success and certainly monitoring different social media formats, Mention crawls extensive sources across the web such as social media, forums, blogs, news, and review websites.
  • Analyze your competition: Monitor what is said about your competition online. Measure their share of voice and stay ahead of the game.
  • Manage your brand: Understand how your brand is perceived online. Catch and respond to crises before they get out of hand.
  • Listen to your audience: Improve and build your social media strategy based on audience insights around your key topics.
  • Pilot your social channels: Build your social strategy and schedule in advance. Preview and organize content in a multi-channel editorial calendar.
  • Grow your agency: Have an edge in your client's industry with valuable insights. Manage clients' channels and deliver custom reports.
Watch the below short video to know what is Mention;

The Top Features of Mention:

  • Monitor
  • Listen
  • Publish

Mention Pricing:

  • Free
  • Solo: $25/month
  • Pro: $83/month
  • $450+/month
NOTE: All prices are subject to change without prior notice. So, please check the original link of pricing.

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