It is important when managing a brand online to know how to deal with crises. Between planning the next campaign and dealing with a PR crisis, you need to measure results along with progress. Not to mention finding influencers to work with and staying on top of market trends.
Based on the PR and marketing execs dependence on Mention guide, in order to grow your online presence, it is important to listen to all conversations directly about or surrounding your brand. You need to join in besides reminding your customers that you’re real people behind your company’s logo. Yes, this is doable without leaving the app.
We can see that PR and marketing execs say that Mention was really helpful for them.
Because marketing becomes more personal, you need all the customer insights you can get. In order to position your brand, you have to know your customers’ pain points along with desires.
In light of that, here is what PR and marketing execs say:
This one is important, as you need to stand out from the crowd, in order to do that you must first learn about it. Make sure to listen to your customers’ conversations about your industry and competitors.
Also, make sure to keep up with marketing trends and hot topics with Mention’s listening tool.
We can see that PR and marketing execs are happy with Mention:
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