Digital Marketing Guides & Strategies

Create a Fool-proof Video Marketing Strategy in 5 steps | Mention

Video Marketing

Any digital marketing expert would know that video marketing is one of the fastest-growing marketing trends at the moment, it doesn’t look like it will slow down anytime soon. Given the importance of video marketing, this guide is here to help you with your video marketing strategy.

Without further ado, let’s get started with this guide.

Why: Reflect on Your Video Goals

So before rushing into anything, you need to ask yourself one question, why are you doing video marketing? This will help you to know about your motivations along with your business goals, it will help you decide the following:

The Ultimate Fool-proof Video Marketing Strategy Guide | DMC

Based on this video marketing strategy guide, it’s better to think about the video in terms of your key business goals. These could be to:

  • Increase traffic to your site or blog
  • Generate more leads
  • Increase sales
  • Increase brand or product awareness

The Ultimate Fool-proof Video Marketing Strategy Guide | DMC

Who: Get in Tune With Your Audience

This step is easy after you have defined the business goal you’re trying to tackle with video.

The second step is thinking about who is your audience? So when it comes to video marketing, add an extra section to your audience personas in order to consider their video marketing habits. Some questions include the following:

The Ultimate Fool-proof Video Marketing Strategy Guide | DMC

According to the video marketing strategy guide, the answer to these questions should be like the following chart:


The Ultimate Fool-proof Video Marketing Strategy Guide | DMC

According to the video marketing strategy, There are a few options you can use to help to research your target audience’s watching habits:

  • Pay for research
  • Social listening
  • survey your customers
  • Just ask people

Make sure to download the full “Video Marketing Strategy” guide here for more tips and steps.

The Table of Content of “Create a Fool-proof Video Marketing Strategy in 5 Steps”

  • Video marketing is in.
  • WHY: Reflect on your video goals
  • WHO: Get in tune with your audience
  • WHERE: Pick your channels wisely
  • WHAT: Get down into the video content
  • HOW MUCH: Organize your resources

Number of Pages:

  • 14 pages


  • Free


Mention enables brands and agencies to leverage social media monitoring and social media in order to increase brand awareness. By tracking a brand, competitor, or industry topic - the platform allows customers to compare and analyze online conversations, as well as create content based on important social and web insights.Mention's on a mission to help companies make smarter business decisions based on relevant social insights.Mention was created for one simple reason: to help brands and businesses easily manage their online presence. It was through a spark of innovation and market demand that eFounders decided to build Mention in 2011.

Benefits of Using Mention :

  • Monitor online media: Social media monitoring is surely a crucial part of your success and certainly monitoring different social media formats, Mention crawls extensive sources across the web such as social media, forums, blogs, news, and review websites.
  • Analyze your competition: Monitor what is said about your competition online. Measure their share of voice and stay ahead of the game.
  • Manage your brand: Understand how your brand is perceived online. Catch and respond to crises before they get out of hand.
  • Listen to your audience: Improve and build your social media strategy based on audience insights around your key topics.
  • Pilot your social channels: Build your social strategy and schedule in advance. Preview and organize content in a multi-channel editorial calendar.
  • Grow your agency: Have an edge in your client's industry with valuable insights. Manage clients' channels and deliver custom reports.
Watch the below short video to know what is Mention;

The Top Features of Mention:

  • Monitor
  • Listen
  • Publish

Mention Pricing:

  • Free
  • Solo: $25/month
  • Pro: $83/month
  • $450+/month
NOTE: All prices are subject to change without prior notice. So, please check the original link of pricing.

    Subscribe for our newsletter!