As a marketer, it can be difficult to find the time and mental energy to keep track of all the birthdays, anniversaries, and other special occasions in your life. As a result, we often wind up overlooking such events until the last moment as we’re inundated with work tasks that are essential for satisfying the …
There’s no doubt about it: we’re living in a visual era and humans are visual creatures. Sometimes a picture really is worth a thousand words. Up to 855 of human’s perception, learning, activities, and cognition are mediated through vision. Humans process visuals 60,000 times faster than text. Blog posts with images see 650% higher engagement …
The increasing number of cyberattacks isn’t just affecting general users and businesses, but also digital marketers helping businesses market their products and services. Cyberattacks can actually impact digital marketers and the campaigns they manage in more ways than you think. An attack that creates negative headlines, for instance, can wipe out years of content marketing …
Digital marketing has become an essential part of any business’ operations. Thanks to the internet and smartphones, millions of people all over the world have access to the online world. Without it, it’s likely that businesses would end up lagging behind and be overtaken by the competition. Having said that, being up-to-date when it comes …
The landscape of online advertising is rapidly changing, new technologies have emerged that are not only disrupting traditional online advertising but changing the way in which consumers engage with advertising content. CTV is any television that connects to the internet including Smart TVs and gaming consoles. with the ad-skipping technology improving every year, business is …
Digital marketers are working on implementing necessary marketing technologies at their organizations, in the sense that their marketing technologies strategies revolve primarily around increasing ROI and improving marketing efficiency. But while marketers are confident that their strategies will put them on the path to success, they are facing several obstacles. There is a combination of …
There are a set of challenges that digital B2B or B2C marketers are facing. These challenges will change from brand to brand and person to person but undoubtedly exist within every organization. Customers nowadays are not just consumers they are also creators, developing content and ideas and encountering challenges. Creativity in marketing requires working with …
Marketing analytics involves the creation and the use of data that drives consumer insights and make decisions. It is a critical resource necessary for proficient and effective marketing. It is no surprise that marketing analytics and the better use of data to get the maximum conclusion of it continues to grow as one of the …