Digital marketers are working on implementing necessary marketing technologies at their organizations, in the sense that their marketing technologies strategies revolve primarily around increasing ROI and improving marketing efficiency. But while marketers are confident that their strategies will put them on the path to success, they are facing several obstacles. There is a combination of factors that make marketing technologies adoption difficult.

These are the most difficult types of marketing technologies to be utilized in 2019:

• Optimization, personalization, and testing are ranked as the most difficult types of marketing technologies applications to be utilized at a rate of 50%.
• Experience/relationship marketing is ranked as the second most difficult type of marketing to be utilized at a rate of 40%.
• Marketing data/dashboard/analytics come at next as difficult marketing technology to be implemented at a rate of 39%.
• The content management system integration also listed as a difficult marketing technology to be implemented at a rate of 29%.

A Graph Shows The Most Difficult Types of Marketing Technologies To be Utilized in 2019.