Digital Marketing Researches & Reports

Marketer Email Tracker, 2019 | Data & Marketing Association

Email Marketing | UK

Email has become so much more than just another way to advertise your brand. It’s a way to make real connections with those who are truly interested in your business too. Email marketing provides a reliable form of communication between brands and customers.

Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects, gather important data, and help to boost marketing ROI.

The Key Findings of “Marketer E-Mail Tracker, 2019” Report:

The most significant challenges to successfully execute email marketing programmes, 2019

A Graph Shows the Most Significant challenges When it Comes For Executing Successful Email Marketing programs, 2019

The Content of “Marketer E-Mail Tracker, 2019” Report:

  • Contents.
  • Introduction.
  • Foreword – dotdigital.
  • Foreword – DMA Email council.
  • Executive summary.
  • Marketing landscape.
    • Marketing preferences.
    • The GDPR effect.
  • Practices & understanding.
    • Automation and segmentation.
    • Email Testing.
  • Measurement & value.
    • Relevance and effectiveness.
    • ROI and lifetime value.
  • Receiving & content.
    • Frequency.
    • Relevance.
  • Sign-ups & unsubscribes.
    • Sign-ups.
    • Unsubscribes.
  • Future expectations.
  • Methodology.
  • About the DMA.
  • About dotdigital.
  • Copyright and disclaimer.

Number of Pages:

  • 24 Pages


  • Free


The ‘Marketer email tracker 2019’ is part of an annual study undertaken by the DMA in partnership with DotDigital and the Research Hub of the DMA’s Email council. The research was conducted in January 2019 via an online survey of 197 respondents nationally representative of UK marketers.

Data & Marketing Association (DMA)

The Direct Marketing Association is a trade association dedicated to advancing and protecting responsible data-driven marketing. DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. Their members connect at regular events that inspire creativity, innovation, responsible marketing and more. Most of them are free. A DMA membership is a badge of accreditation. They give the industry best-practice guidelines, legal updates and a code that puts the customer at the heart. They represent a data-driven industry that’s leading the business sector in creativity and innovation. One-to-one-to-millions marketing attracts the brightest minds; individuals that will shape the future. By sharing their knowledge, together, we’ll make it vibrant.

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