The Direct Marketing Association is a trade association dedicated to advancing and protecting responsible data-driven marketing. DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. Their members connect at regular events that inspire creativity, innovation, responsible marketing and more. Most of them are free. A DMA membership is a badge of accreditation. They give the industry best-practice guidelines, legal updates and a code that puts the customer at the heart. They represent a data-driven industry that’s leading the business sector in creativity and innovation. One-to-one-to-millions marketing attracts the brightest minds; individuals that will shape the future. By sharing their knowledge, together, we’ll make it vibrant.