Digital Marketing Statistics & Metrics

How UK Consumers Interact When They Receive an Email From a Brand, Shop or a Website, 2019

Consumer Behavior | UK

Consumers still like getting emails from the brands that they love, which is great to hear but, marketers need to keep a few things in mind about how consumers engage with emails, one of the top reasons of customers unsubscribing from brands email list, at least according to the customers themselves, is that they get too many emails in general, typically email newsletters that contain graphics tend to perform better than the text-only transactional type. In addition, users are more likely to open messages from brands they recognize. So be sure to include the company logo. A compelling image in the top area of the email is one of the best ways to get a brand’s message across and will often determine if the email gets read or deleted. Don’t forget to include just one “call to action” so that the receiver knows exactly what to do.

Take a glance at how UK consumers interact when they receive an email from a brand, shop or website, 2019:

  • 47% of surveyed UK consumers reported that they regularly read the subject then they delete the mail.
  • 43% of surveyed UK consumers mentioned the emails that when they receive email from brands, shops or websites regularly they read the subject and open the mail then they delete it.
  • 34% said that they read the subject and ignore the mail they received from a brand, shop or a website regularly.
  • 22% of consumers who received emails from brands, shops or websites read the subject, open the mail then they keep it regularly.
  • Only 17% of surveyed consumers reported that when they receive an email from brands, shops or websites they read the subject, open it and click.
How often do you do the following when you receive an email from a brand shop site you know 2019

A Graph Shows How Consumers Interact When They Receive an Email From a Brand, Shop or Website, 2019.

Data & Marketing Association (DMA)

The Direct Marketing Association is a trade association dedicated to advancing and protecting responsible data-driven marketing. DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. Their members connect at regular events that inspire creativity, innovation, responsible marketing and more. Most of them are free. A DMA membership is a badge of accreditation. They give the industry best-practice guidelines, legal updates and a code that puts the customer at the heart. They represent a data-driven industry that’s leading the business sector in creativity and innovation. One-to-one-to-millions marketing attracts the brightest minds; individuals that will shape the future. By sharing their knowledge, together, we’ll make it vibrant.
  • RELATED ARTICLE

    Subscribe for our newsletter!

    Fields marked with an * are required

    COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019