Email marketing is highly important and it helps you with building relationships with leads, prospects, and current customers. Going through this guide, we’ll know how we can use email marketing to grow our business. Without further ado, let’s go through the definitive guide of email marketing. What is Email Marketing? A question that should be …
The Definitive Guide to Engaging Email Marketing by Marketo will teach you the principles of email marketing in our world today. Moreover, you will discover advanced tactics to make use of marketing automation programs to engage with potential buyers and eventually increase your ROI. The norm is that consumers are constantly overwhelmed with information and …
Email has become so much more than just another way to advertise your brand. It’s a way to make real connections with those who are truly interested in your business too. Email marketing provides a reliable form of communication between brands and customers. Email marketing campaigns are essential elements of any marketing strategy. They communicate …
Consumers are comfortable sharing their email addresses with companies via a variety of online channels. Marketers often obsess over every aspect of every e-mail sent, from the subject line to visuals to copy. An email is a common form of communication used for both personal and professional purposes. With brands coming to understand how effective …
Consumers still like getting emails from the brands that they love, which is great to hear but, marketers need to keep a few things in mind about how consumers engage with emails, one of the top reasons of customers unsubscribing from brands email list, at least according to the customers themselves, is that they get too …
With a growing number of buyers interested in a digital experience, it’s time to turn your efforts, time and attention to email marketing. Combining this with marketing activities (e.g. cold calling) is the best of both worlds. It is worth to be mentioned that, in 2019, the total number of business and consumer emails sent …
Scientists have been conducting research for years to uncover the secrets of the human mind. In this regard, Emma, the leading email marketing platform, thought about if brain science can be applied to email marketing and concluded that in fact, it can. So, this guide uncovered 6 brain science facts that, if implemented correctly, can …
As marketers strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. As email technology gets more sophisticated and data gets more pervasive, savvy marketers are taking email personalization to new levels to increase open rates and engagement, for example, with the rise of social media marketing, …