Tag: Email Marketing Engagement

The Data & Marketing Association estimated that the email is the channel that consistently produces the highest ROI for retailers with an estimation of 4,300%. Consumers also engage with email more consistently than with any other channel, despite forecasts that email would be overtaken by social, mobile, and other shiny new channels. A recent study …

Email subscribers’ engagement is an essential engine to drive email marketing performance. That’s why improving email engagement is a top strategic priority for 55% of marketing influencer who surveyed in 2018. Take a sneak peek at the main highlights revealed by the “email marketing engagement survey”: 79% of marketing influencers combined their email marketing strategy …

63% of white-collar respondents in the EMEA region – who surveyed – would prefer to be contacted by brands via email. They would prefer also that marketing emails were less about promotions and provided more information. In terms of the most annoying thing when receiving an email offer from marketers, getting emailed too often by the …

Most of the marketing influencers surveyed globally reported that increasing conversion and click-through rates are their most important objectives for an email marketing strategy to achieve with rates 55% and 49% respectively. The third most important objective is increasing the size of the email lists this channel relies upon, with a rate of 43%.

78% of North America’ B2B marketers from the total 2,562 recipients surveyed said they have a content marketing strategy. They use mainly emails, and LinkedIn to distribute their content. Printed media comes in the third level as a distribution channel for content even before YouTube and Twitter.