63% of white-collar respondents in the EMEA region – who surveyed – would prefer to be contacted by brands via email. They would prefer also that marketing emails were less about promotions and provided more information.
In terms of the most annoying thing when receiving an email offer from marketers, getting emailed too often by the brand ranked the top with a rate of 47%. This is followed by the poor writing of the email with 32%.
22% also hate emails that urging them to buy a product or service they’ve already purchased and 20% hate marketers who are using wrong data about their clients.