Digital Marketing Guides & Strategies

Increasing Revenue from Email: The Definitive Strategy Guide for Fashion & Apparel | Sailthru

Email Marketing

The Data & Marketing Association estimated that the email is the channel that consistently produces the highest ROI for retailers with an estimation of 4,300%. Consumers also engage with email more consistently than with any other channel, despite forecasts that email would be overtaken by social, mobile, and other shiny new channels.

A recent study by MarketingSherpa emphasizes the same idea, with 72% of consumers prefer to receive promotional content through email, compared with only 17% who prefer promotions from other channels. Moreover, a study of 200 retailers conducted by Sailthru discovered that increasing revenue through email was the metric most often cited as a primary goal, with 66% of respondents choosing it.

As a result of these numbers and other data, marketers are intently focused on finding ways to increase the revenue generated through email.

Sailthru’s team of digital marketing strategists have developed a best practice guide detailing the tried-and-true strategies for increasing revenue from email with a regard to the fashion and apparel industry.

The Content of “Increasing Revenue from Email: The Definitive Strategy Guide”:

  • Using Email to Drive Profitable Growth
  • A Guide to Boosting Email Efficiency and Effectiveness
  • High-Impact Strategies for Email Engagement
  • Personalization and Segmentation
  • Post-Purchase Messaging
  • Abandonment Messaging
  • Onboarding
  • Upsell and Cross-Sell
  • Reduce Customer Churn
  • The Best Ways to Measure Revenue From Email
  • Your Checklist for Success
Nordstrom Email Marketing Example - Increasing Revenue from Email Marketing: The Definitive Strategy Guide for Fashion, Apparel, and Specialty Retail Brands

An Example of Using Email to Cross-sell and Upsell By Nordstrom Brand

Number of Pages:

  • 17 Pages


  • Free

Sailthru. Inc.

Founded in 2008, Sailthru, part of CM Group's family of brands, helps modern marketers at leading retail and media companies to build deeper, longer-lasting relationships with their customers.The world’s most innovative publishers, (e.g. The Economist, Business Insider, and Mashable), and the world’s fastest growing e-commerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed.

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