The Data & Marketing Association estimated that the email is the channel that consistently produces the highest ROI for retailers with an estimation of 4,300%. Consumers also engage with email more consistently than with any other channel, despite forecasts that email would be overtaken by social, mobile, and other shiny new channels.
A recent study by MarketingSherpa emphasizes the same idea, with 72% of consumers prefer to receive promotional content through email, compared with only 17% who prefer promotions from other channels. Moreover, a study of 200 retailers conducted by Sailthru discovered that increasing revenue through email was the metric most often cited as a primary goal, with 66% of respondents choosing it.
As a result of these numbers and other data, marketers are intently focused on finding ways to increase the revenue generated through email.
Sailthru’s team of digital marketing strategists have developed a best practice guide detailing the tried-and-true strategies for increasing revenue from email with a regard to the fashion and apparel industry.