Digital Marketing Guides & Strategies

Your Brain on Email: 11 Designs People Can’t Resist, Volume 2 | Emma

Email Marketing

With a growing number of buyers interested in a digital experience, it’s time to turn your efforts, time and attention to email marketing. Combining this with marketing activities (e.g. cold calling) is the best of both worlds.

It is worth to be mentioned that, in 2019, the total number of business and consumer emails sent and received every day will reach 293.6 billion, and this is expected to reach 333.2 billion by the end of 2022.

So, the second volume of Emma’s “Your Brain on Email” here now emphasizes that, as a marketer, you don’t have to be a neuroscientist to do genius email marketing campaigns but it certainly helps.

In this guide, you’ll figure out how top brands are using the secrets of the human mind to design and write email our brains simply can’t resist. Such brain secrets will spark ideas to help you get better results in the inbox, and you won’t need 4 years of grad school to do it.

Download the First Volume of the Guide, to Find Out:

  • Glorious examples of how brands are using the eleven brain science designs to get better results in the inbox.
  • The importance of the email subject line to increase email engagement rates.
  • The power of framing and how scarcity feelings stemming from this have a positive impact on buying decision.
Your Brain on Email: 11 Designs People Can’t Resist, Volume 2 | Emma 1 | Digital Marketing Community

An Example of Temptation Coupling – Download the Full Guide and Learn More About Temptation Coupling and How to Use it in Your Email Marketing Campaigns

Related Articles: Volume 1 of Your Brain on Email: The Science to Winning the Inbox

The Content of “Your Brain on Email: 11 Designs People Can’t Resist” Volume 2 Guide:

  • Abstract
  • Methods
    1. Trivialization Effect
    2. Choice Paradox
    3. Reciprocity
    4. Motivating-uncertainty Effect
    5. Temptation Coupling
    6. Ben Franklin Effect
    7. Baader-meinhoff Phenomenon
    8. Framing Effect
    9. Scarcity
    10. Loss Aversion
    11. Unconscious Processing
  • Conclusion

Number of Pages:

  • 15 Pages


  • Free

Emma, Inc.

Emma, Inc. is one of the leading email marketing platforms helps marketers send email campaigns that hit the right place at the right time while connecting with subscribers. Emma's team includes in-house experts and award-winning customer support. All are available to lend a hand in email marketing strategy, content, design to help maximize your results.

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