Most important objectives for email marketing strategies to achieve in 2017

Digital Marketing Statistics & Metrics

Increasing Conversions Is the Most Important Objective for an Email Marketing Strategy, Sep. 2017 | Ascend2

Digital Marketing | Global

Most of the marketing influencers surveyed globally reported that increasing conversion and click-through rates are their most important objectives for an email marketing strategy to achieve with rates 55% and 49% respectively.

The third most important objective is increasing the size of the email lists this channel relies upon, with a rate of 43%.

Increasing Conversions Is the Most Important Objective for an Email Marketing Strategy, Sep. 2017 | Ascend2

Graph Shows the Most important Objectives for an Email Marketing Strategy to Achieve for 2017.

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