Managing Received Communications From Brands, 2019

Digital Marketing Statistics & Metrics

Managing Communications That Consumers Receive From Brands, 2019

E-Commerce & Retail | UK

As marketers strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. As email technology gets more sophisticated and data gets more pervasive, savvy marketers are taking email personalization to new levels to increase open rates and engagement, for example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product co-creators. Brands emails should be able to persuade subscribers to click-through and take some action. For this, brands need to have a strong and prominent calls-to-action in their emails.

Find out the options that consumers would choose if they can manage their received communications from brands, 2019:

  • Reducing the frequency of emails from brands is the most chosen option by surveyed UK consumers if they have the opportunity to control received communications from brands with a rate of 36%.
  • Only receive emails about specific products or services is ranked as the second option that surveyed UK consumers would choose if they can manage the received communications from brands with a rate of 31%.
  • Personalizing the emails that consumers are receiving from brands also listed as an option that consumers would choose it if they have the opportunity to manage the received communications from brands with a rate of 25%.
  • Receiving messages via different channels ranked as an option that consumers would use it if they can manage their received communications from brands with a rate of 11%.

A Graph Shows Options That Consumers Would Choose From If They Can Manage Communications Received From Brands, 2019.

Data & Marketing Association (DMA)

The Direct Marketing Association is a trade association dedicated to advancing and protecting responsible data-driven marketing. DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. Their members connect at regular events that inspire creativity, innovation, responsible marketing and more. Most of them are free. A DMA membership is a badge of accreditation. They give the industry best-practice guidelines, legal updates and a code that puts the customer at the heart. They represent a data-driven industry that’s leading the business sector in creativity and innovation. One-to-one-to-millions marketing attracts the brightest minds; individuals that will shape the future. By sharing their knowledge, together, we’ll make it vibrant.
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