Digital Marketing Statistics & Metrics

Email & LinkedIn are the Most Channels B2B Marketers Use to Distribute Content, 2017 | Content Marketing Institute & Marketing Profs

Digital Marketing | North America

78% of North America’ B2B marketers from the total 2,562 recipients surveyed said they have a content marketing strategy. They use mainly emails, and LinkedIn to distribute their content. Printed media comes in the third level as a distribution channel for content even before YouTube and Twitter.

Email & LinkedIn are the Most Channels B2B Marketers Use to Distribute Content, 2016 Content Marketing Institute-Marketing Profs

A Graph Shows The Most Used Channels That B2B Marketers Use For Distributing Content.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.


Subscribe for our newsletter!